21世纪是一个数字化的时代,伴随信息技术的不断发展,iPad、Kindle等新兴媒体终端和载体出现并不断更新换代,改变了以往传统纸质书籍的信息传播方式和人们的阅读习惯。不能否认,电子书作为诸多数字化产品中的一种,具备查询迅速、容量巨大、便于文字编辑等特点,且与传统纸质书籍相比,其便携性与大容量形成的高性价比优势吸引了不少读者。在这种情况下,如果纸质书籍不提高设计和品质不能吸引读者,其文 The 21st century is a digital era. With the continuous development of information technology, new media terminals and carriers such as the iPad and Kindle appear and are continuously updated, changing the traditional mode of information transmission of paper books and people’s reading habits. Can not be denied that e-books as one of many digital products, with the query quickly, huge capacity, easy text editing and other characteristics, and compared with the traditional paper books, the portability and large capacity to form a high-cost advantages not attract Less readers. In this case, if the paper does not improve the design and quality of the book can not attract readers, its text