企业形象创新是入世后外贸企业面临的新课题,探讨这一问题对于增强外贸企业创新能力和市场竞争力具有重要意义。技术创新,企业文化,公关策划在外贸企业形象创新中具有重要作用,它们之间相辅相成,形成了一个“外贸企业形象竞争战略系统。” The innovation of corporate image is a new task for foreign trade enterprises after China’s accession to the WTO. It is of great significance to explore this issue to enhance the innovation ability and market competitiveness of foreign trade enterprises. Technological innovation, corporate culture and public relations planning play an important role in the innovation of foreign trade corporate image. They complement each other and form a "strategic competition system of foreign trade enterprises.