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2004年7月1日,在全国各主要城市,以《人民日报》为主体的重点党报纷纷走进报摊报亭,引发了全国党报零售的热潮。过去党报发行依赖的是行政手段,通过行政部门的专属机构发行,享有一般市场化媒体所不具备的垄断地位,为党报提供了高价发行的基础。但是随着国家财政断奶、治理摊派
July 1, 2004 In major cities across China, the major party newspapers with the People’s Daily as the main body went into newsstand kiosks in succession, triggering a craze for retail sale of the Party newspapers throughout the country. In the past, the issue of party newspapers was dependent on administrative measures. Through the issuance of the exclusive agencies of the administrative departments, the party newspapers enjoyed the monopoly position that ordinary media outlets did not have and provided the basis for high-priced distribution of party newspapers. However, with the state financial weaning, management of apportionment