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提高铁路旅客列车运行速度是铁路适应社会主义市场经济体制发展,满足旅客运输市场需求,增强铁路客运市场竞争能力的必然。如何通过营销策略发挥提速列车的优势,提高其在客运市场的竞争力是当前亟待解决的问题之一。
It is inevitable for railways to adapt to the development of the socialist market economy, meet the needs of the passenger transport market and enhance the competitiveness of the railway passenger transport market. How to exert the advantage of speed train through marketing strategy and improve its competitiveness in the passenger transport market is one of the most urgent problems to be solved.