推动媒体融合发展是贯彻落实十八届三中全会精神、促进媒体改革发展的重要举措。本文以湖北日报传媒集团在报网融合方面的实践为论题,用案例阐释了党报集团如何化压力为动力,主动进行机制体制变革及业务流程重组,努力在传统媒体与新媒体的共享融通中寻求多赢。 Promoting the development of media convergence is an important measure for implementing the spirit of the Third Plenary Session of the 18th CPC Central Committee and promoting the reform and development of the media. This article takes the practice of Hubei Daily Media Group in the newspaper network integration as the topic, explains how the party newspaper group turns pressure into motivation, proactively carries on the mechanism system reform and the business process reorganization, tries hard to seek the sharing between the traditional media and the new media Win-win.