以信息化为依托 全面提升广告监管水平

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一、以专业化建设推进广告监测能力的提升1997年底,我们浙江省工商局设立了从事日常广告监测的专门机构——浙江省广告监测咨询中心,开展了对全省主要媒体广告的全程监测,开始了以信息化为依托,全面提升广告监管 First, to promote the construction of specialized advertising to monitor the ability to improve By the end of 1997, we set up in Zhejiang Province Administration for Industry and Commerce daily monitoring of advertising specialized agencies - Zhejiang Advertising Monitoring Advisory Center, carried out the province’s major media ads throughout the monitoring, Starting with the information as the basis, comprehensive promotion of advertising regulation
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