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一个好的品牌背后一定有一个好的创意,而一个好的,真正的创意的出炉必定经历一些“波折”。《唐伯虎》系列又是怎样的情况呢?答:坦率地说没什么波折,创意是一次通过的,拍摄没有干涉,做出来的片子也没有改动,主要的时间是用在和客户一起找到“百度更懂中文”这个点,花了很多时间,因为策略决定创意成败的80％。好的创意,怎样去执行,去营销也是一个品牌成功与否的关键。《唐伯虎》系列的创意营销又有怎样的与众不同?答:我们承诺百度,这条片能够以零成本进行病毒传播,事
Behind a good brand must have a good idea, and a good, real idea baked must experience some “twists and turns.” A: Frankly speaking, no twists and turns, creativity is a one-time pass, shooting without interference, made out of the film has not changed, the main time is used in conjunction with customers to find “Baidu more Understand Chinese ”this point, spent a lot of time, because the strategy determines the creative success or failure of 80%. Good ideas, how to implement, to marketing is the key to the success of a brand. What’s different about the creative marketing of “Flirtatious” series? A: We promise that Baidu, this piece can spread the virus at zero cost.