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李宁和卡帕的儿童业务采取的是品牌授权模式,安踏儿童业务则完全采取自主运营,这意味着安踏要自己独立孵化安踏儿童这块新业务。2008年8月,安踏儿童第一家门店在成都伊藤洋华堂正式开业,安踏成为第一家进军儿童市场的国内体育用品品牌。经过五载有余的辛勤耕耘,2014年6月底,安踏儿童拥有门店987家,2014年底安踏儿童将迎来千店时代。从无到有,安踏童装的成长经历成为本土品牌多元化扩张的新样本。安踏KIDS定位于为儿童提供具有运动保护的高性价比运动装备,同时肩负培养儿童对安踏品牌的认识度和忠诚度,为大安踏导入消费者。2010年,李宁将儿童业务授权经营给派克兰帝,2012年,卡帕将儿童业务授权给派克
The children’s business in Li Ning and Kapa adopted the brand authorization model while the ANTA children’s business was completely operated independently. This meant that Anta had to incubate this new business of Anta Children independently. In August 2008, Anta Children’s first store opened in Chengdu Ito-Yokado, Anta became the first domestic sporting goods brand to enter the children’s market. After more than five years of hard work, at the end of June 2014, Anta Children owns 987 stores. By the end of 2014, Anta Children will usher in a thousand stores era. From scratch, the growth experience of ANTA children’s clothing has become a new sample of the diversification of local brands. Anta KIDS is positioned to provide children with high-cost sports equipment with sport protection, while shouldering the awareness of children’s awareness of the ANTA brand and loyalty, into the consumer Anta. In 2010, Li Ning authorized the operation of Children’s Business to Parkland Emperor, and in 2012 Kappa authorized the Children’s Business to Parker