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2009年以来,《辽宁日报》推进党报发行改革,进报亭进家庭。本刊也多次刊发过相关报道和文章。截至2013年末,《辽宁日报》在沈阳市场日均零售2万余份,送报上楼1500多份。党报进报亭进家庭取得了明显社会效益和经济效益,《辽宁日报》广告收入从改版前的3300万元增长至2013年近1亿元,不仅彻底扭亏为盈,而且成为辽报集团新的经济支柱。在当前纸媒日渐式微的大背景下,《辽宁日报》几年来持续推进党报进报亭进家庭的做法带来哪些思考?实践路径是怎样的呢?
Since 2009, “Liaoning Daily” to promote the party newspaper reform, into the news kiosk into the family. The magazine has also published a number of related reports and articles. As of the end of 2013, “Liaoning Daily” in Shenyang market daily retail 20,000 copies, sending more than 1,500 copies of the upper floor. Party newspaper into kiosks into the family achieved significant social and economic benefits, “Liaoning Daily” advertising revenue from 33 million yuan before the revision increased nearly 100 million yuan in 2013, not only completely turn around, but also to become the new economic Liao Group pillar. Under the background of the current decline of paper media, what are the practical measures taken by Liaoning Daily in continuing to push the party newspaper into the newsstand in the past few years?