明星的“药效”并不是现代人的独特发现,在古希腊,男人们为了“明星”海伦而战斗;在古代中国,“明星”四大美女,成了权力场上的重要棋子。但真正充分挖掘他们在星迷体内翻江倒海力量的,还是现代社会的商家,特别是地处改革前沿的温州,从来没有像今天那样热闹,我们几乎找不到哪个产业没有用明星来包装自己,甚至连空气里都有“星”的味道。到底什么是形象代言人?它是从什么时候开始的呢?形象代言人的作用真的很大吗? The celebrity’s “efficacy” is not a unique discovery of modern people. In ancient Greece, men fought for “star” Helen; in ancient China, the “star” four beautiful women became a power field. Important chess pieces. But to fully tap into their power in the star fan clubs is still a business in the modern society. Wenzhou, which is at the forefront of reforms, has never been as lively as it is today. We can hardly find any industry that does not use stars to package itself. Even Even the air has a “star” taste. What is the image spokesperson? When did it start? Is the role of the spokesperson really great?