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随着网络时代的快速发展,新媒体技术的应用越来越广泛。传统静态的平面设计受到了动态的、多形态的标志设计的挑战。人们的视觉观念随着科技的进步也在发生改变,不再青睐静态的、单一的标志,多元化的视觉传达方式更容易让现代人接受。在此形势下,标志设计也在转变,努力寻求一种适应时代发展的新型技术。文章主要将动态标志与多形态标志进行对比研究,力求为标志设计的发展找到更加宽广的空间。
With the rapid development of the Internet age, the application of new media technologies is more and more widely used. Traditional static graphic design is challenged by dynamic, multi-modal logo design. People’s visual concept is also changing with the progress of science and technology. They no longer favor the static and single sign, and the diversified visual communication is more acceptable to the modern people. In this situation, the logo design is also changing, and strive to find a new technology to adapt to the development of the times. The article mainly compares the dynamic signs with the multi-shaped signs and seeks to find a broader space for the development of logo design.