今年2月14日情人节影市火爆,创下国内电影市场单日票房1.3亿的新高,刷新了去年暑期档7月21日1.27亿的单日票房纪录。这也意味着继贺岁档、暑期档之后,情人节档成为又一个票房必争之地。不过与前两个档期相比,情人节档有着非常突出的周期短、针对性强、偶然性大等特点。一部电影想在这个档期出奇制胜,需要片方在制作及营销方案上有更加周密的策划与实施。情人节档从去年开始发力。《将爱》《青蜂 February 14 this year, Valentine’s Day movie popular, setting a domestic movie market single-day box office 130 million new high, refresh the summer file July 21 127 million single-day box office record. This also means that following the Lunar New Year stalls, the summer stalls, Valentine’s stalls become another box office contested. However, compared with the previous two files, Valentine’s file has a very prominent period is short, targeted, and occasionally large and so on. A movie trying to surprise the victory in this period, the film needs in the production and marketing programs have more careful planning and implementation. Valentine’s Day files began to exert force last year. “Will love” "green bee