随着社会发展,消费的产品日益丰富多彩,现代社会已经到了“凡商品均需包装,凡包装均需印刷”的程度。重视和创新品牌包装的个性化,不仅具有强大的广告宣传效果,更能展示企业的品牌形象。数字印刷幅面的扩展和印后加工的多样化,为个性化的包装产品提供可能,满足了消费者尤其是年轻人的个性化的消费心理和品位。此外,包装印刷的可变信息 With the development of society, the products consumed are increasingly rich and colorful, and the modern society has reached the level of “where all the products need to be packaged and where the packaging needs to be printed.” Emphasis and innovation Personalized brand packaging, not only has a strong advertising effectiveness, but also to show the corporate brand image. The expansion of the digital printing format and the diversification of the finishing process provide possibilities for personalized packaging products and satisfy the individual consumer psychology and taste of consumers, especially young people. In addition, packaging and printing of variable information