图书出版发行业、传媒业被普遍认为将是继电力、通讯业逐渐结束垄断经营之后中国最后两个蕴藏丰厚利润的行业。如果说经过近20年的改革,热闹繁荣和多样化的市场以及激烈的市场竞争已经成为支撑中国图书出版发行业的决定因素,那么民营出版发行力量的壮大和中国入世后引致的市场格局的变化无疑使这个千百年来“翰墨飘香”的行业面临更加缤纷的景象和更加激烈的竞争。 Book publishing industry, the media industry is generally believed that will follow the power, telecommunications industry after the close of monopolistic operation of China’s last two lucrative industries. If after nearly 20 years of reform, bustling prosperity and diversified markets and fierce market competition have become the decisive factors in China’s book publishing industry, the strength of private publishing and publishing industry and the changes in the market structure that China has brought after its accession to the WTO Undoubtedly make this one hundred years of “indoctrination,” the industry is facing more colorful scenes and more intense competition.