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本文通过对西部农民政策信息的接触途径、政策需求及态度的调查表明,在新媒体环境下,西部农村信息传播的传统格局发生了巨大变化,电视和人际传播成为农民获取政策信息的主要途径,而组织传播弱化、大众媒介传播错位、体制内外传播的交织与抵消等因素影响了国家农村政策信息传播的有效性。
Through the investigation of the contact ways, policy needs and attitudes towards peasant policy information in western China, this article shows that under the new media environment, the traditional pattern of information dissemination in rural areas in western China has undergone tremendous changes. Television and interpersonal communication have become the main ways for peasants to obtain policy information. Factors such as the weakening of organization dissemination, the dislocation of mass media dissemination, the interweaving and offsetting of the spread inside and outside the system have affected the effectiveness of information dissemination in rural areas.