会展经济是国民经济发展的新增长点,是区域经济发展的助推器。义乌依托全国小商品市场优势,会展经济获得了较好的发展。本文通过运用SWOT分析方法,对义乌会展经济的发展进行了综合分析并提出了相关的对策。 MICE economy is a new growth point of national economy and a booster for the development of regional economy. Yiwu relying on the advantages of the national commodity market, exhibition economy has achieved good development. This article makes a comprehensive analysis of the development of the convention and exhibition economy in Yiwu by using the SWOT analysis method and puts forward the relevant countermeasures.