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由于安徽的经济不发达,且省内各地区消费能力平均,因此较其他同级省市,安徽的媒体环境比较“独特”,省级电视媒体——安徽电视台处于绝对优势,垄断了全省的大部分广告资源,同时也作为龙头引领着全省的广告业的发展方向。安徽电视台旗下的主要王牌——卫视、影视和经视频道,更是发展势头强劲,并且具备了在全国电视媒体中的竞争实力。除此以外,安徽省的报纸、广播等媒体也都在自己的领域中孜孜不倦地耕耘着。就报纸媒体而言,《新安晚报》是安徽省报媒的绝对第一军团,这家创立11年的报纸,积累了丰富的读者资源,可以说是安徽人民的“老朋友”。而近两年被喻为当地报媒两匹黑马的《安徽商报》和《安徽广播电视报》,依托着安徽日报报业集团的重点打造和安徽电视台的有利平台,上升势头猛进。而广播,这个被人们一贯看成“弱势”的媒体,随着各大中城市的现代化进程的加速,已经成功完成了角色转换——由原来的“节目的生产者和播放者”,转变为“频率的设计者和营销者”。在安徽地区,都市生活的新锐频道——安徽人民广播电台生活频道就是其中的一个转型成功者。
Due to the underdeveloped economy in Anhui Province and the average spending power of various regions in the province, Anhui’s media environment is “unique” compared with other provinces and municipalities in Anhui Province. Anhui provincial TV media is absolutely dominant and monopolizes the entire province Most of the advertising resources, but also as a leader to lead the development of the province’s advertising industry. Anhui TV’s main trump card - Satellite TV, video and channel by video, but also the momentum of development, and has the competitiveness of the television media in the country. In addition, media such as newspapers and radio in Anhui Province tirelessly worked hard in their own fields. As far as newspaper media is concerned, “Xinan Evening News” is the absolute first corps in the media in Anhui Province. This newspaper, which was founded for 11 years, has accumulated rich readership and can be described as the “old friend” of the Anhui people. The past two years have been hailed as the local media two dark horses, “Anhui Business Daily” and “Anhui Radio and Television News”, relying on Anhui Daily Newspaper Group to focus on creating and Anhui TV platform a favorable platform for upward momentum. The radio, which has always been regarded as a “weak” medium, has successfully completed its role transition with the modernization of all major cities - from the original producer and player of the program to “Frequency Designer and Marketer.” In Anhui Province, the cutting-edge channel of urban life - Anhui People’s Radio Life Channel is one of the successful transition.