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时下,对报业而言,最为流行的词语无外乎就“是严冬”和“拐点”。面对报业市场、乃至整个传媒市场空前激烈的竞争态势,作为东北地区发行量最大的都市报——辽沈晚报选择的战略是创新。永不固步自封,时刻创新求变,这是辽沈晚报得以持续发展的源源动力。辽沈晚报人坚定地认为,创新是一个民族的灵魂,是一个国家发展的不竭的动力源泉,更是一个媒体不断前进的核心力量。解放思想、干事创业、鼓励创新、宽容失败,已经成为辽沈晚报的传媒文化。观念创新、思路创新、内容创新、形式创新、风格创新、制度创新、载体创新、政策创新、管理创新、技术创新等等,已经成为辽沈晚报的发展主题。在辽沈晚报的编采工作中,每一天都会有许多小创意,小创意又会激励出无数个新的大创意,进而形成良性互动。在这样的互动中,创新,在辽沈晚报铸就了一种生生不息、与时俱进的媒体的核心竞争力,进而创造出一个又一个的报业传奇。
Nowadays, for the newspaper industry, the most popular words are nothing less than “harsh winter” and “inflection point.” The face of the newspaper market, and even the entire media market an unprecedented competitive situation, as the largest circulation in the northeast Metropolis Daily - Liaoshen Evening News strategy of choice is innovation. Never stand still, innovation and change at any time, this is the source of power for the sustainable development of Liao-Shen Evening News. Liaoning Daily firmly believes that innovation is the soul of a nation and an inexhaustible source of power for the development of a country. It is also a core force for the media to continuously advance. Emancipating the mind, doing business, encouraging innovation and tolerant failure have become the media culture of the Liaoshen Evening News. Concept innovation, ideas innovation, content innovation, formal innovation, style innovation, system innovation, carrier innovation, policy innovation, management innovation, technological innovation, etc., has become the theme of the development of Liaoning Evening News. In the editorial work of the Liaoning-Shenyang Evening Post, there are many small ideas every day, and small ideas will inspire countless new big ideas to create a benign interaction. In such an interaction, innovation creates a core competitive edge in the media of the Liao Shen-Shen Evening News that keeps pace with the times and creates one after another the legend of the press.