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昆明的市民每天可以听到8个频率的广播节目,云南省人民广播电台有六个频率,由广告中心统一经营,市属的广播有两个频率。目前昆明拥有62万辆机动车,人均拥有车辆排在全国第三。所以,云南交通台处于绝对的强势,去年广告创收1270万元,今年虽然受到医疗广告整顿的冲击,但还是有望冲刺2000万元,占整个电台的广告创收的一半。
Kunming citizens can hear eight frequency daily radio programs, Yunnan People’s Broadcasting Station has six frequencies, operated by the advertising center, municipal radio has two frequencies. At present, Kunming has 620,000 motor vehicles and the number of vehicles owned by each is third in the country. Therefore, the traffic station in Yunnan is absolutely strong, last year’s advertising revenue 12.7 million yuan, although this year the impact of medical ad consolidation, but still expected to sprint 20 million yuan, accounting for the entire radio advertising revenue half.