新媒体依然是一个有争议的概念。新媒体与当代青年之间的亲缘关系首先要归结为作为新媒体的技术基础的信息技术与青年之间的亲和关系。本文在厘清新媒体定义的同时,分析了新媒体与当代青年的亲缘关系,在此基础上研究如何在新媒体环境下引导当代青年的行为和价值观。 New media is still a contentious concept. The kinship between new media and contemporary youth must first be attributed to the affinity between information technology and youth as the technological basis of new media. While clarifying the definition of new media, this article analyzes the kinship between new media and contemporary youth, and on this basis, studies how to guide the behavior and values ​​of contemporary youth in the new media environment.