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本文选取2010年80部国产影片数据作为样本,设计日均场次、日均人次与单场票房三项指标分析其首映周市场表现的差异及影响因素。结果显示:影片首映周的日均场次分化明显,受到发行公司、周内新片数量与影片质量影响;日均人次依次受到月度首映影片、明星效应、假期因素及周内时间安排影响;单场票房波动最小但提升空间最大,依次受到月度首映影片数量、假期因素、周内时间安排及明星效应影响。
This article selects 80 domestic film data in 2010 as sample, the design daily average number of times, daily average and single box office three indicators analysis of the first week of its market performance differences and influencing factors. The results showed that the daily average of the film premiere week differentiated significantly by the issuing company, the number of weeks and the quality of the film; the average daily number of people in turn by the monthly premiere of the film, the star effects, holiday factors and the impact of the week schedule; single At the box office, box office receipts fluctuated the smallest but the room for improvement was the largest, followed by monthly premiere videos, holiday factors, weekly schedules and star effects.