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市场营销理论与实务课程是高职市场营销专业的一门重要专业基础课程。由于市场的多变性和灵活性,很多高职教师在本门课程教学的过程中苦恼于本门课程的实训教学,难以调动学生积极性。笔者总结多年的教学经验和借鉴其他高职院校的教学方法,基于市场营销理论与实务课程,总结了一整套实训项目,希望对大家有一定借鉴。
Marketing theory and practice course is a major professional marketing course in higher vocational education. Due to the variability and flexibility of the market, many higher vocational teachers are distressed in the practical training of this course in the teaching process of this course, making it difficult to mobilize the enthusiasm of the students. The author summarizes many years of teaching experience and learn from other teaching methods of higher vocational colleges, based on marketing theory and practice courses, summed up a set of training projects, I hope we have some reference.