视觉传达是指利用视觉符号来传递各种信息的设计。设计是把一种计划、规划、设想通过视觉的形式传达出来的活动过程,是设计家有目标有计划的进行艺术性的创作活动。设计大部分为商业性质、少部分为艺术性质,但是商业性质与艺术性质是不相矛盾的。视觉传达设计是把二者巧妙地融合在一起通过视觉媒介表现并传达给观众的一种视觉冲击,体现着设计的特征、本质和与时代紧密相连的关系,这个领域随着科学技术的发展、新型能源的出现和社会变得多元化而不断扩大、完善,并与其他领域相互交融,逐渐形成一个与其他专业设计相联系相协作的设计新领域。 Visual communication refers to the use of visual symbols to convey a variety of information design. Design is the process of activities that convey a plan, plan and vision through the visual form. It is a designer’s intention to carry out art creative activities in a planned way. Most of the designs are of a commercial nature and a few are of an artistic nature, but the commercial nature is not contradictory to the artistic one. Visual communication design is a kind of visual impact that combines the two together cleverly through the visual media and communicates to the audience. It embodies the design features, essence and the relationship closely linked with the times. With the development of science and technology, The emergence of new energy sources and the diversification of society have continued to expand, improve, and interact with other areas to create a new area of ​​design that is linked to other professional designs.