民俗特色旅游是现代文化旅游的最高层次享受,是提升地域形象、挖掘旅游资源、构建区域特色的关键所在。尤其在经济全球化的大背景下,民俗特色旅游开发面临着发展机遇和严峻的挑战。本文论述了全球经济发展背景下的民俗特色旅游资源的开发和利用,提出了民俗旅游行业发展的建议。 Folk custom tourism is the highest level of modern cultural tourism enjoyment, is to enhance the regional image, tap the tourism resources, the key to building regional characteristics. Especially under the background of economic globalization, the development of folk custom tourism faces the development opportunities and severe challenges. This paper discusses the development and utilization of folk custom tourism resources in the context of global economic development and puts forward suggestions on the development of folk custom tourism industry.