杭州裕华呢绒绸缎商店是一家有60多年历史的纺织品商店。1986年全年销售额只有295万元。1988年的营业额达509万元,利润18万元;1989年营业额达到694万元,创利41万元。今年1至5月,销售额达306万元,获利19.7万元。这家商店的经理章小凤介绍了他们的经营艺术。 要有自己的拳头商品 “裕华”店的周围有“解百”、“杭绸”、“美纶”等实力雄厚的店家。裕华同他们比,算是“小兄弟”。他们感到在竞争强手多的情况下,必须有自己的拳头商品。他们的拳头商品就是开片裙料。随着人们生活水平的提高,妇女对裙子式样的要求日趋美 Hangzhou Yuhua woolen satin shop is a textile store with more than 60 years of history. In 1986, sales were only 2.95 million yuan. In 1988, it had a turnover of 5.09 million yuan and a profit of 180,000 yuan. In 1989, it had a turnover of 6.94 million yuan and a profit of 410,000 yuan. From January to May this year, sales of 3.06 million yuan, profit of 197,000 yuan. Zhang Xiaofeng, the manager of the store, introduced their business art. Should have its own fist products “Yuhua” stores surrounded by “Solution 100”, “Hang-silk”, “Mei-lun” and other strong stores. Yuhua, compared with them, is considered a “little brother.” They feel that they must have their own fist products in the case of strong competition. Their fist product is open skirts. With the improvement of people’s living standards, women’s demands for skirt styles have become increasingly beautiful.