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营销策划的教学目的的重点是让学生对于营销策划的能力作为理解和提升,懂得怎么样去进行营销策划项目的实际操作,在此课程的理论和实践教学当中应当引入团队协作理念。因此,本文针对以团队协作为前提的模块教学改革设计进行了深入研讨。
The focus of marketing planning teaching purpose is to enable students to understand the marketing planning capabilities and understand how to proceed with the actual operation of marketing planning projects in the course of theory and practice teaching should introduce the concept of team collaboration. Therefore, this article has carried on the thorough discussion to the module teaching reform design which is based on the team cooperation.