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有位出版商,为使一批滞销书尽快脱手,特意给总统送去1本,并多次去征求总统的意见。忙于事务的总统为了摆脱纠缠,随便应付了一句:“这本书不错。”得了这句话,出版商喜出望外,随即大做广告:“现有总统喜爱的书出售。”由于名人效应,其广告很有号召力,很快,这批书就销售一空。不久,又有一批书不好卖,这位出版商又给总统送去了1本,这回,总统想彻底断绝再纠缠,就故意说:“这本书糟透了。”谁知,出版商闻之,如获至宝,又大做广告:“现有总统讨厌的书出
A publisher, in order to sell a group of unsalable books as soon as possible, specifically to the president sent 1, and repeatedly to seek the views of the president. In order to get rid of the entangled president to deal with the slightest: “This book is not bad.” With this sentence, the publisher overjoyed, then big ads: “The president’s favorite book for sale.” Because of the celebrity effect, its advertising Very appealing, and soon, these books sold out. Soon, there are a number of books not easy to sell, the publisher gave the president sent one, this time the president wanted to completely cut off further entanglement, deliberately said: “This book is terrible.” Who knows, published Business News, such as treasures, big advertising: "The president’s nasty book out