穷则变,变则通,通则久。长安小型车在内挤外压的市场环境下,通过战略突围,销量实现了大幅度提升,为企业的长远均衡发展奠定了坚实的基础。实施“长安之星”战略的市场背景中国入世给汽车行业带来了机遇,更带来了挑战,对小型车市场来说尤其如此。首先,2002年初的轿车降价风给小型车企业带来了巨大的压力。随着中国入世,2002年,各经济型轿车纷纷 The poor change, change the pass, the general rule for a long time. Under the market environment of squeezing out pressure, Changan Small Vehicles achieved a substantial increase in sales volume through strategic breakthroughs, laying a solid foundation for the long-term balanced development of the enterprises. Implementation of the “Changan Star” strategy market background China’s accession to the WTO has brought opportunities to the automotive industry, but also posed a challenge, especially for the small car market. First of all, the price-cutting sedan in early 2002 brought tremendous pressure to small car companies. With China’s accession to the WTO, in 2002, all economic cars have one after another