基于百度指数数据,并结合沙湖的游客量数据,探索两者之间的相关性。游客对“沙湖旅游攻略”、“沙湖在哪”、“沙湖门票”、“沙湖天气”和“沙湖”5个关键词的关注度较高,相关系数较大。网络搜索内容与搜索量与沙湖游客量具有一定影响,相关影响因素包括距离、交通、天气和节假日等。研究得出,网络搜索量与实际游客量之间存在明显的正相关关系,并结合沙湖景区实况提出相应的对策和建议。 Based on the Baidu index data and the tourist volume data of Shahu, explore the correlation between the two. Visitors are more concerned about the keywords of “Sand Lake Travel Raiders”, “Where is Sand Lake”, “Sand Lake Tickets”, “Sand Lake Weather” and “Sand Lake” High, the correlation coefficient is larger. Web search content and search volume and Shahu tourists have an impact, the relevant factors include distance, traffic, weather and holidays. The study shows that there is a clear positive correlation between the amount of web search and the actual number of tourists, and puts forward corresponding countermeasures and suggestions according to the actual situation of Shahu scenic spot.