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随着我国市场经济的建立和完善,医药市场竞争将更加激烈。在激烈竞争中,企业要想占领市场并获得持续发展,就必须重视顾客的需求,把研究新形势下消费者需求及其变化规律作为企业经营活动的起点,贯穿于企业活动的全过程并最终提供能满足顾客需要的产品和服务。因而,重视顾客研究,并以此为导向不断创新和实施现代市场营销策略是现代医药企业生存和发展的关键。
With the establishment and improvement of China’s market economy, the competition in the pharmaceutical market will become more intense. In the fierce competition, if companies want to occupy the market and achieve sustainable development, they must pay attention to the needs of customers, and study the consumer demand and its changing rules under the new situation as the starting point of the company’s business activities, permeating the entire process of corporate activities and eventually Provide products and services that meet customer needs. Therefore, it is the key to the survival and development of modern pharmaceutical companies to value customer research and to continuously innovate and implement modern marketing strategies based on this orientation.