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一、关于总编室职能定位、机构设置、工作方式、职权范围问题(一)集团合并转型后,深圳电视进入了一个全新的电视媒体的营销时代。总编室的频道管理职能在这个时期应体现在频道资源配置中的战略作用。频道管理的实质就是将频道资源进行来最大限度地合理配置整合,以获取丰厚的经济利益。总编室无疑是这一整合过程的总调度和总指挥。具体来讲,今后深圳的九个频道和四个频率如何协调一致,防止资源浪费?如何凸显各频道和频率的专业化特色,使栏目设置更
First, on the function of the chief editor, institutional settings, working methods, terms of reference (A) merger group transformation, Shenzhen TV into a new television media marketing era. The chief editor’s channel management function should be reflected in this period in the strategic role of channel resources allocation. Channel management is the essence of the channel resources to maximize the rational allocation of configuration, in order to obtain huge economic benefits. The editor-in-chief is undoubtedly the master planner and commander of the integration process. Specifically speaking, how to coordinate the nine channels and four frequencies in Shenzhen so as to prevent the waste of resources? How to highlight the specialized features of each channel and frequency so that the columns can be set more