处在资本主义市场经济的环境中,美国出版业较早地运用广告手段开展图书促销活动。然而,真正承认图书也是以货币为媒介进行交换的一般商品中的一种,从而在经营手段上可以采取经营一般商品的做法,则是70年代中后期的事。工商趋势分析专家认为,从70年代中后期 In the environment of capitalist market economy, the American publishing industry used advertising means to carry out book promotion activities earlier. However, truly recognizing that books are also one of the general commodities exchanged for money in the medium of currency and that the general management of commodities can be used in business operations was the mid-to-late 1970s. Business trend analysis experts believe that from the mid-to-late 1970s