随着我国社会注意市场经济体制的不断完善,体育的产业化、市场化程度日益提高,产业领域不断拓展,发展规模逐渐增大。因此,全面审视我省体育产业的现状和问题,为统筹规划我省体育产业制定相关政策,创造良好的发展环境;扩展和夯实群众体育基础以及实施品牌战略提高体育企业综合竞争力等加快发展湖北省体育产业发展的对策建议。 With the continuous improvement of the market economy system in our country, the industrialization and marketization of sports are increasing day by day. As the industrial field continues to expand, the scale of development gradually increases. Therefore, a comprehensive review of the status quo and problems of sports industry in our province for the planning of sports industry in our province to formulate relevant policies and create a good environment for development; expand and consolidate the mass sports foundation and implementation of brand strategy to improve the comprehensive competitiveness of sports enterprises and accelerate the development of Hubei Countermeasures and Suggestions on the Development of Provincial Sports Industry.