做企业是为了什么?是为了赢利。如何成功地赢利?营销便是最重要的手段,是企业必不可少的功能性之一。对于企业来讲,营销或许并不是成功的唯一因素,但一定是最为关键的因素。企业的生存靠什么?市场。如果没有市场,企业也就没有了立足之地。随着社会经济的迅猛发展,市场竞争也越来越激烈,企业经营管理也越来越重视市场营销,营销大战也就此拉开了帷幕。商场如战场,营销做好了,就意味着你掌握了这个战场的主动权,营销无 What is the purpose of doing business? Is to profit. How to Profit Successfully? Marketing is the most important means and one of the essential functions of an enterprise. For businesses, marketing may not be the only factor for success, but it must be the most critical factor. Business survival by what? Market. If there is no market, companies will not have a foothold. With the rapid social and economic development, the market competition is more and more fierce, business management also pay more and more attention to marketing, marketing war also began. Shopping malls such as the battlefield, marketing well, it means that you have mastered the initiative of this battlefield, marketing