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【杨驰原:现任国家新闻出版广电总局主管、中国新闻出版研究院主办的《传媒》杂志主编,中国传媒大学、中国互联网协会、北京市新闻出版广电局特聘专家,武汉理工大学等高校特聘教授。】一、传媒行业发展的总体形势总体盛、纸媒衰。根据清华大学《中国传媒产业发展报告》显示,2014年全年传媒产业总值达11361.8亿元,首次超过万亿元大关,比上年增长15.8%;2015年在严峻的宏观经济背景下,中国传
[Yang Chiyuan: Incumbent State Administration of Press and Publication SARFT, China Press and Publication Institute sponsored by the “media” magazine editor, Communication University of China, China Internet Society, Beijing Municipal Bureau of Press, Publication, Broadcasting Board, Wuhan University of Technology and other colleges and universities Distinguished Professor. First, the overall situation of the development of the media industry Sheng, paper media decline. According to the “Report on the Development of China’s Media Industry” by Tsinghua University, the total value of the media industry in 2014 was 1136.18 billion yuan, surpassing the first trillion yuan mark for the first time, up 15.8% over the previous year; in 2015, under the severe macroeconomic background, Chinese biography