“买老花,找天文”成了国内眼镜行业的一句口头禅,这名话充分体现了“天文牌”老花成镜在消费者心目中的形象。一九九六年在广州举办的第九届全国眼镜产品展销订货会议上,天文眼镜厂展厅内,顾客如云,各地新老客商慕名而来,场面热烈,这种名牌效应是广州天文眼镜厂十多年来,通过走自己的路创造出来的。 一、坚定不移地走自己的路 中国是一个人口大国,老年人占全国人口的十分之一,老花眼镜需求量很大。天文眼镜厂在生产眼镜初期,根据自身资金短缺、设备简陋、技术力量薄弱的特 “Buy old flowers, find astronomical” has become a mantra of the domestic optical industry. This statement fully reflects the “astronomy card” presbyopia into the image of the consumer’s mind. At the Ninth National Spectacle Product Exhibition and Ordering Conference held in Guangzhou in 1996, customers in the exhibition hall of the astronomical glasses factory were warmly welcomed by new and old customers. The famous brand effect was the Guangzhou Astronomical Glasses Factory. For more than a decade, it has been created by taking its own path. First, firmly follow their own path China is a country with a large population. Old people make up one-tenth of the country’s population. Presbyopic glasses are in great demand. Astronomical glasses factory in the initial production of glasses, according to their own shortage of funds, equipment, technical strength is weak