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近年来,在PC、移动端领域的增长中,电视产业虽受到了不小的冲击,但OTT产业的诞生让电视产业在大时代下的表现颇为亮眼。互联网(OTT)电视,体现了传统电视媒体与互联网的融合,其发展推进了网络的融合,融合终端成为发展趋势。随着OTT产业的蓬勃发展,用户量的持续增长,充分了解用户行为与需求就显得越发重要。只有了解用户,找到用户的刚性需求和产品痛点,才能做好内容与产品,才能为广告经营提供客观数据支撑和决策支持。华数传媒作为国内首屈一指的互联网电视牌照方,互联网电视覆盖终端数达6000万,激活用户数达2000万,市
In recent years, in the area of PC and mobile terminals, the television industry has been hit with no small impact. However, the birth of the OTT industry has given the television industry its dazzling performance under the great times. Internet (OTT) television, reflects the traditional television media and Internet integration, the development of promoting the integration of the network, the integration of the terminal has become a trend. With the vigorous development of OTT industry, the continuous growth of users, it becomes more and more important to fully understand user behavior and needs. Only understand the user to find the user’s rigid demand and product pain points in order to do a good job of content and products in order to provide objective data advertising support and decision-making support. As one of the leading Internet TV licensees in China, the number of media outlets in China is over 60 million with Internet TV coverage and 20 million active users. The city