整个国际经济环境正在发生的变化,中国出口的黄金岁月很可能成为历史,这必然导致中国低附加值、劳动密集型企业面临危机和转型。国内市场的竞争格局也正随之发生变化,原来占据高端市场的国际品牌,现在也开始向中低端进军。在这样的背景下,2010年出现一些新的消费趋势。 As the entire international economic environment is undergoing changes, the golden age of China’s exports is likely to become history, which will inevitably lead to crisis and transition in China’s low-value-added, labor-intensive enterprises. The competitive landscape in the domestic market is also undergoing changes. The international brands that used to occupy high-end markets are now beginning to enter the low-end market. In this context, some new consumer trends emerged in 2010.