自20世纪80年代以来,企业社会责任(Corporate Social Responsibility,CSR)问题逐渐被人们所认识,到20世纪90年代中期形成了“CSR运动”,对CSR理念的倡导无处不在。反观国内,2006年苏丹红、红心鸭蛋等一系列事件的相继曝光,则在一定程度上突破了向消费者提供安全可靠的产品或服务这一CSR的 Since the 1980s, the problem of Corporate Social Responsibility (CSR) has been gradually recognized. By the mid-1990s, the “CSR Movement” was formed and the promotion of CSR concept was ubiquitous. On the contrary, the continuous exposure of a series of incidents such as the Sudan Red and Red Duck in 2006, to a certain extent, broke through the CSR that provides consumers with safe and reliable products or services