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消费者权益保护一直以来都是一个相对薄弱的法律保护环节。经营者与消费者在民法体系中本属于平等民事主体,却由于天然的信息不对称等原因造成了消费者的弱势地位。进入网络时代,网购平台迅速崛起,第三方支付制度下的网购使得消费者与经营者在甚至不用进行直接沟通的情况下进行交易。地域差距和缺乏沟通等原因使消费者权益的保护愈加困难,同时,消费者个人信息倒卖等侵犯消费者隐私权的事件时有发生。在互联网时代下,消费者权益保护面临着新的挑战,其应对方式得当与否关系到未来互联网购物环境下消费者权益的保护。
The protection of consumers’ rights and interests has always been a relatively weak aspect of legal protection. Operators and consumers in the civil law system is equal to the civil subject, but due to natural information asymmetry and other causes of the disadvantaged consumers. Enter the Internet age, the rapid rise of online shopping platform, online shopping under the third-party payment system allows consumers and operators to deal without even direct communication. Regional differences and lack of communication and other reasons to protect the rights and interests of consumers more difficult, at the same time, consumer reselling of personal information and other violations of consumer privacy have occurred from time to time. Under the Internet era, the protection of consumers ’rights and interests is facing new challenges. Whether it responds properly or not depends on the protection of consumers’ rights and interests in the future Internet shopping environment.