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日本战后的几年里,松下电器公司和其它电器公司开发生产家庭使用的电熨斗。刚开始,每个电熨斗的售价很高,只是成为少数富裕家庭能够使用的奢侈品,全国市场的年销售量只有不到1万台,其中松下公司占2000多台。 一天,松下幸之助突然约见生产开发部负责人,要求他开发出售价只有原先的30%的新产品,开发部负责人认为如果要求价格只有原先的30%,那么电熨斗的生产规模必须达到2万台的量,否则就会亏损,而现在的市场总共销售容量只有不到1万台,根本不可能保证公司赚钱!松下幸之助当时说:“你只管开发出这种价位的产品出来,至于怎么销售,由我来负责!”结果,这种降价后的电熨斗一进入市场即产
In Japan a few years after the war, Matsushita Electric Industrial Co., Ltd. and other electric companies developed and produced electric irons for household use. At the beginning, the price of each electric iron was high, only becoming a luxury that a few wealthy families could use. Annual sales in the national market were less than 10,000 units, of which Matsushita accounted for more than 2,000 units. One day, Matsushita's Matsushita suddenly met the head of the production and development department and asked him to develop a new product with a selling price of only 30% of the original. The head of the development department thought that if the price is only 30% of the original price, the production scale of the electric iron must reach 2 Million units, otherwise it will be a loss, and now the market total sales capacity of less than 10,000 units, it is impossible to ensure that companies make money! Matsushita Fortunately, at the time, said: “You just develop the product of this price out, as to how to sell, I am responsible for!” As a result, this price after the electric iron into the market that is produced