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On Oct. 8th， the Frankfurt Book Fair （FBF） witnessed the book launch of Xi Jinping： The Governance of China （multi-language versions）， an event organized by the State Council Information Office （SCIO） of the People’s Republic of China together with the Embassy of the People’s Republic of China in the Federal Republic of Germany， and supported by China International Publishing Group （CIPG） and the Consulate-General of the People’s Republic of China in Frankfurt.
More than 400 people attended the event. Guests included former chancellor of Germany Gerhard Schroeder， SCIO Minister Cai Mingzhao， CIPG President Zhou Mingwei， Chinese Ambassador to Germany Shi Mingde， Chinese Consul-General in Frankfurt Liang Jianquan， Robert Lawrence Kuhn， Chairman of the Kuhn Foundation and a western authority on China， Ingo Nemwig， an eminent German sinologist and ethnologist， Frédéric Renault， Executive Vice President of Lagardère Services， and consul-generals and representatives of about ten countries in Frankfurt， including the US. Attendees also included publishers， senior representatives of local government， and general readers. Mr. Zhou Mingwei presided over the release ceremony.
Mr. Cai Mingzhao outlined the purpose of the book： to respond to international interest in Chinese issues， and open up a new window on the country， by explaining the thinking and practices of its leaders on the governance of China. The book provides a detailed account of various aspects of modern China such as its development path and direction， its reform process， and its diplomatic policies， as well as offering insights on the personality and governing style of President Xi Jinping.
Mr. Gerhard Schroeder said the book sheds light on the characters of President Xi and other Chinese leaders， and will help readers get to grips with China’s politics and the Chinese Dream of achieving national rejuvenation and building a more open， more stable， and more prosperous country.
Mr. Zhou Mingwei described the process of editing， translating and publishing the book. He also emphasized the role of the event in enabling the international community to gain a better understanding of the overall approach of China’s new leadership， and of the rapid development that the country is currently undergoing.
The organizers of the launch event also presented copies of the book to the German National Library and to local Confucius Institutes. The ceremony was well-attended and the book attracted widespread attention and interest. The event also included an exhibition featuring excerpts and photographs from the book. After the ceremony， the different language versions of the book were displayed on the CIPG stand at the fair， and were later made available in major bookstores all over the world， such as the bookstore at Frankfurt Airport. Keyword for Chinese Publishing Industry 2014： Tourism
Before the Beijing International Book Fair this year， the Foreign Consultants Seminar hosted a panel on “Tourism and Publishing.” It is expected that travel books will continue to be a focus of China’s publishing houses in the next few years.
Speakers included Daniel Shepherd， the sales and marketing manager for DK’s global market， Daniel Houghton， CEO of Lonely Planet， Wang Miao， editor-in-chief of the Hong Kong China Tourism Press and Thomas Brinkmann， executive president and CEO of MAIRDUMONT， all of who emphasized the importance of high information quality in travel books.
To start off the conference， Daniel Shepherd brought some big news from the European and American market. In sales of travel guides， he expressed that the UK and US markets are finally seeing a leveling-out of the post-recession decline in travel sales. Although reasons like the internet has brought some influence on travel publication， curated online content and trustworthy printed formats are still a more reliable source of information and therefore in high demand. Meanwhile， as the world’s many national markets globalize， and even the remotest of destinations become more accessible， travel publications will continue to serve a strong and valid purpose. To cap it off， social media will continue to be of utmost value when it comes to promotion.
Aside from the importance of information quality， Houghton also expressed that the printed book has enduring value. And while the printed book will always be timeless， its online platform also plays a role in keeping its information up to date. In talking about the future direction， he emphasized the key phrase of “deep travel.” Houghton expressed that although it will bring about challenges， “deep travel” will be the direction of travel publications in the future.
Wang Miaoshared the success case of the press’s magazine， China Tourism in the Chinese and Eastern Asian markets. She attributes the publication’s fame to its fine pictures and thorough data. They also pull in an audience with “hot news” articles and commentary such as the high-speed rail travel guide series published when Mainland China first opened its new high-speed rail lines.
Thomas Brinkmann of MAIRDUMONT introduced some of their judgments on Chinese market and experience in B2B sector. According to their statistics， there continues to be an increasing number of tourists from Germany and the rest of Europe visiting China. China’s outbound tourism is also increasing year over year， and travelers are demanding reliable travel information and services. As for the B2B business， MAIRDUMONT has been collaborating with state departments， travel companies， and tourism boards， and make products for them with their own content. What’s more， according to statistics from the China National Tourism Administration， the number of Chinese travelling abroad will exceed 100 million this year. And tourism， in a deeper sense， is the convergence of cultures. It is this fact that stimulates many Chinese publishers to extend their scope into travel sectorcultural publications.
Strategic cooperation framework agreement reached between China Intercontinental Press and Arabian Publishers’ Association
On August 28， Li Hongjie， director of the China Intercontinental Press and Assem Chalabi， president of the Arabian Publishers’ Association signed a strategic cooperation framework agreement in Beijing. The framework agreement is mainly on cooperation in two aspects： to mutually bear the inter-translation and publishing project of China-Arab classics， and Arabian Association is going to be a sales agent of the Intercontinental Press in the French-speaking region of North Africa for the French version books themed on China.
Under the opinion proposed at the “Forum on China-Africa Cooperation” in 2009， the former General Administration of Press and Publication （GAPP） （now the State General Administration of Press， Publication， Radio， Film and Television of the People’s Republic of China） and the Secretariat of the League of Arab States （LAS） signed the Memorandum of Cooperation on the Inter-translation and Publication of China-Arab Classics in 2010. Soon later， this project was carried out. In May of 2014， The Book of Emil and Impossible Love were published in China under the project. By the end of this year， Arabian Publishers Association will launch the Arabian editions of Cell Phone and I’m not Pan Jinlian of Liu Zhenyun， a well-known Chinese author.
According to Li Hongjie， in recent years， the Intercontinental Press had published many high-quality books in Arabic. Now， with the established strategic partnership with the Arabian Publishers’ Association， the future will be planned to strengthen communication and cooperation on topic designing， rights dealings， marketing， distribution and digital publication.
Assem Chalabi expressed his approval. On the conference， he reviewed the achievements made together with the Intercontinental Press since 2011 and looked ahead to the more cultural communications between China and Arab States.
The BPG MAIRDUMONT MEDIA Ltd， a joint-venture company co-founded by MAIRDUMONT and the BPG， was officially open in February this year. Targeting middle-end and high-end users at home and abroad， the company covers the business of publication， tourism and online tech. Through its website， app， Weibo and WeChat， it works to provide reliable， well-arranged， and up-to-date travel information. This is not the first time Chinese and international publishers cooperated in travel publication. Previously， there was Lonely Planet and SDX Joint Publishing Company and Lonely Planet and SinoMaps Press ， publishing in Chinese international travel information on Europe， Southeast Asia， Africa， and Mid-Europe. The BPG MAIRDUMONT MEDIA Ltd targets the middle-end and high-end market， and its first publication， Into Tanzania， delves deep into ecological tourism in Africa. The president of the BPG MAIRDUMONT MEDIA Ltd and vice president of the BPG， Mr. Qiao Fen， explains that this book was an original publication of the BPG， as well as the books that follower， Into Russia and Into Czechia. As for book content， it focuses on both deep， authentic travel and practical information such as traffic， accommodation， and outfits. Authors of the books are more professional with a more international vision， among which many of them are self-help travelers， extreme outdoor sports lovers， and travelling photographers.
When being asked the reason for collaborating with MAIRDUMONT， Qiao gives three points： the brand influence of MAIRDUMONT in travel publications， its market share in Europe， and its powerful distribution channels. Regarding these aspects， MAIRDUMONT meets and exceeds the expectations of BPG. From BPG’s side， there is both marked influence in China’s domestic publishing market as well as international vision. For instance， the Into series now boasts a long list， including： Into Switzerland， Into Germany， Life aat Altifude （Diary of Climbing the World Highest Mountains）， Fall in Anfarctica， Into Tanzania of this time and Into Russia， and Into Czechia. The Eyes of Yarlung Zangbo； An Observing Handbook of the Bio-Diversity in Grand Canyons was published in 2013 and authored by Tibet Outdoors Association（TOA）， a non-governmental organization for the ecological preservation of Tibet， making it an excellent and rare popular science publication on an important region.
According to the BPG， Ms. Stephanie Mair-Huydts， president of MAIRDUMONT， also confirmed the consideration above in her comments on BPG.
An Introduction to The Beijing Publishing Group
The Beijing Publishing Group， which used to be the Peking Popular Bookstore in 1948， has now grown into a comprehensive publishing group consisting of eight specialized publishers， five magazine publishers， and 14 subsidiary companies with a wide range of publishing areas of social science， business， education， art， children’s and young adult. During the last 1990s， the BPG has built up rights cooperation with publishers from over 30 countries and districts worldwide， including the US， the UK， France， Germany， Japan， and Korea. A large number of books have been exported， such as The History of Chinese Painting， novels Wordless and Gold Mountain， Chinese Historical Stories Throughout 5000 Years （Arabic， Korean， and Vietnamese versions）， and Genghis Khan（Arabic， Korean， and Vietnamese versions）. The BPG also published Exploration Series： Chinese Civilization（English version）， with its content covering Chinese characters， traditional Chinese paintings， calligraphy， bronze ware， jade ware， and 13 other categories. In addition， a popular science book series， Ecological Observation of the Himalayas and Surrounding Regions has also been released this year.
Regarding the international activities， the BPG successfully held the “BPG Book and Culture Exhibition 2013” in New Zealand. In 2014， the BPG also plans to bring their latest and best books to Malaysia for local readers.
More info @
www.bph.com.cn
http：//218.241.189.172/english/cweb/index.asp
More than 400 people attended the event. Guests included former chancellor of Germany Gerhard Schroeder， SCIO Minister Cai Mingzhao， CIPG President Zhou Mingwei， Chinese Ambassador to Germany Shi Mingde， Chinese Consul-General in Frankfurt Liang Jianquan， Robert Lawrence Kuhn， Chairman of the Kuhn Foundation and a western authority on China， Ingo Nemwig， an eminent German sinologist and ethnologist， Frédéric Renault， Executive Vice President of Lagardère Services， and consul-generals and representatives of about ten countries in Frankfurt， including the US. Attendees also included publishers， senior representatives of local government， and general readers. Mr. Zhou Mingwei presided over the release ceremony.
Mr. Cai Mingzhao outlined the purpose of the book： to respond to international interest in Chinese issues， and open up a new window on the country， by explaining the thinking and practices of its leaders on the governance of China. The book provides a detailed account of various aspects of modern China such as its development path and direction， its reform process， and its diplomatic policies， as well as offering insights on the personality and governing style of President Xi Jinping.
Mr. Gerhard Schroeder said the book sheds light on the characters of President Xi and other Chinese leaders， and will help readers get to grips with China’s politics and the Chinese Dream of achieving national rejuvenation and building a more open， more stable， and more prosperous country.
Mr. Zhou Mingwei described the process of editing， translating and publishing the book. He also emphasized the role of the event in enabling the international community to gain a better understanding of the overall approach of China’s new leadership， and of the rapid development that the country is currently undergoing.
The organizers of the launch event also presented copies of the book to the German National Library and to local Confucius Institutes. The ceremony was well-attended and the book attracted widespread attention and interest. The event also included an exhibition featuring excerpts and photographs from the book. After the ceremony， the different language versions of the book were displayed on the CIPG stand at the fair， and were later made available in major bookstores all over the world， such as the bookstore at Frankfurt Airport. Keyword for Chinese Publishing Industry 2014： Tourism
Before the Beijing International Book Fair this year， the Foreign Consultants Seminar hosted a panel on “Tourism and Publishing.” It is expected that travel books will continue to be a focus of China’s publishing houses in the next few years.
Speakers included Daniel Shepherd， the sales and marketing manager for DK’s global market， Daniel Houghton， CEO of Lonely Planet， Wang Miao， editor-in-chief of the Hong Kong China Tourism Press and Thomas Brinkmann， executive president and CEO of MAIRDUMONT， all of who emphasized the importance of high information quality in travel books.
To start off the conference， Daniel Shepherd brought some big news from the European and American market. In sales of travel guides， he expressed that the UK and US markets are finally seeing a leveling-out of the post-recession decline in travel sales. Although reasons like the internet has brought some influence on travel publication， curated online content and trustworthy printed formats are still a more reliable source of information and therefore in high demand. Meanwhile， as the world’s many national markets globalize， and even the remotest of destinations become more accessible， travel publications will continue to serve a strong and valid purpose. To cap it off， social media will continue to be of utmost value when it comes to promotion.
Aside from the importance of information quality， Houghton also expressed that the printed book has enduring value. And while the printed book will always be timeless， its online platform also plays a role in keeping its information up to date. In talking about the future direction， he emphasized the key phrase of “deep travel.” Houghton expressed that although it will bring about challenges， “deep travel” will be the direction of travel publications in the future.
Wang Miaoshared the success case of the press’s magazine， China Tourism in the Chinese and Eastern Asian markets. She attributes the publication’s fame to its fine pictures and thorough data. They also pull in an audience with “hot news” articles and commentary such as the high-speed rail travel guide series published when Mainland China first opened its new high-speed rail lines.
Thomas Brinkmann of MAIRDUMONT introduced some of their judgments on Chinese market and experience in B2B sector. According to their statistics， there continues to be an increasing number of tourists from Germany and the rest of Europe visiting China. China’s outbound tourism is also increasing year over year， and travelers are demanding reliable travel information and services. As for the B2B business， MAIRDUMONT has been collaborating with state departments， travel companies， and tourism boards， and make products for them with their own content. What’s more， according to statistics from the China National Tourism Administration， the number of Chinese travelling abroad will exceed 100 million this year. And tourism， in a deeper sense， is the convergence of cultures. It is this fact that stimulates many Chinese publishers to extend their scope into travel sectorcultural publications.
Strategic cooperation framework agreement reached between China Intercontinental Press and Arabian Publishers’ Association
On August 28， Li Hongjie， director of the China Intercontinental Press and Assem Chalabi， president of the Arabian Publishers’ Association signed a strategic cooperation framework agreement in Beijing. The framework agreement is mainly on cooperation in two aspects： to mutually bear the inter-translation and publishing project of China-Arab classics， and Arabian Association is going to be a sales agent of the Intercontinental Press in the French-speaking region of North Africa for the French version books themed on China.
Under the opinion proposed at the “Forum on China-Africa Cooperation” in 2009， the former General Administration of Press and Publication （GAPP） （now the State General Administration of Press， Publication， Radio， Film and Television of the People’s Republic of China） and the Secretariat of the League of Arab States （LAS） signed the Memorandum of Cooperation on the Inter-translation and Publication of China-Arab Classics in 2010. Soon later， this project was carried out. In May of 2014， The Book of Emil and Impossible Love were published in China under the project. By the end of this year， Arabian Publishers Association will launch the Arabian editions of Cell Phone and I’m not Pan Jinlian of Liu Zhenyun， a well-known Chinese author.
According to Li Hongjie， in recent years， the Intercontinental Press had published many high-quality books in Arabic. Now， with the established strategic partnership with the Arabian Publishers’ Association， the future will be planned to strengthen communication and cooperation on topic designing， rights dealings， marketing， distribution and digital publication.
Assem Chalabi expressed his approval. On the conference， he reviewed the achievements made together with the Intercontinental Press since 2011 and looked ahead to the more cultural communications between China and Arab States.
The BPG MAIRDUMONT MEDIA Ltd， a joint-venture company co-founded by MAIRDUMONT and the BPG， was officially open in February this year. Targeting middle-end and high-end users at home and abroad， the company covers the business of publication， tourism and online tech. Through its website， app， Weibo and WeChat， it works to provide reliable， well-arranged， and up-to-date travel information. This is not the first time Chinese and international publishers cooperated in travel publication. Previously， there was Lonely Planet and SDX Joint Publishing Company and Lonely Planet and SinoMaps Press ， publishing in Chinese international travel information on Europe， Southeast Asia， Africa， and Mid-Europe. The BPG MAIRDUMONT MEDIA Ltd targets the middle-end and high-end market， and its first publication， Into Tanzania， delves deep into ecological tourism in Africa. The president of the BPG MAIRDUMONT MEDIA Ltd and vice president of the BPG， Mr. Qiao Fen， explains that this book was an original publication of the BPG， as well as the books that follower， Into Russia and Into Czechia. As for book content， it focuses on both deep， authentic travel and practical information such as traffic， accommodation， and outfits. Authors of the books are more professional with a more international vision， among which many of them are self-help travelers， extreme outdoor sports lovers， and travelling photographers.
When being asked the reason for collaborating with MAIRDUMONT， Qiao gives three points： the brand influence of MAIRDUMONT in travel publications， its market share in Europe， and its powerful distribution channels. Regarding these aspects， MAIRDUMONT meets and exceeds the expectations of BPG. From BPG’s side， there is both marked influence in China’s domestic publishing market as well as international vision. For instance， the Into series now boasts a long list， including： Into Switzerland， Into Germany， Life aat Altifude （Diary of Climbing the World Highest Mountains）， Fall in Anfarctica， Into Tanzania of this time and Into Russia， and Into Czechia. The Eyes of Yarlung Zangbo； An Observing Handbook of the Bio-Diversity in Grand Canyons was published in 2013 and authored by Tibet Outdoors Association（TOA）， a non-governmental organization for the ecological preservation of Tibet， making it an excellent and rare popular science publication on an important region.
According to the BPG， Ms. Stephanie Mair-Huydts， president of MAIRDUMONT， also confirmed the consideration above in her comments on BPG.
An Introduction to The Beijing Publishing Group
The Beijing Publishing Group， which used to be the Peking Popular Bookstore in 1948， has now grown into a comprehensive publishing group consisting of eight specialized publishers， five magazine publishers， and 14 subsidiary companies with a wide range of publishing areas of social science， business， education， art， children’s and young adult. During the last 1990s， the BPG has built up rights cooperation with publishers from over 30 countries and districts worldwide， including the US， the UK， France， Germany， Japan， and Korea. A large number of books have been exported， such as The History of Chinese Painting， novels Wordless and Gold Mountain， Chinese Historical Stories Throughout 5000 Years （Arabic， Korean， and Vietnamese versions）， and Genghis Khan（Arabic， Korean， and Vietnamese versions）. The BPG also published Exploration Series： Chinese Civilization（English version）， with its content covering Chinese characters， traditional Chinese paintings， calligraphy， bronze ware， jade ware， and 13 other categories. In addition， a popular science book series， Ecological Observation of the Himalayas and Surrounding Regions has also been released this year.
Regarding the international activities， the BPG successfully held the “BPG Book and Culture Exhibition 2013” in New Zealand. In 2014， the BPG also plans to bring their latest and best books to Malaysia for local readers.
More info @
www.bph.com.cn
http：//218.241.189.172/english/cweb/index.asp