Social media is getting imperative in todays internet world.Casual observations about companies social media activities from its Facebook Page,such as numbe
Perceived fit between the original brand and related extensions is the fundamental factor influencing the success of brand extension.This study investigated
The purpose of this paper is to provide understandings of the global sourcing vs.local sourcing and identify the impact of Global sourcing vs.local sourcing
This Industrial Development Plan for Energy-saving and New Energy Industry(2012-2020)was implemented in June,2012.The plan emphasized the importance and urg
The marketing performance measurement issue has become a heated topic for more than two decades.The Marketing Science Institute(MSI,2014)has even listed mar
Because of the inevitable conflict between channel members,it has important value to explore the conflict resolution mode.The research discusses the relatio
Showcase is called the last minutes presentation to the consumers playing the roles of attraction and selling to the customers,which delivers the brand imag